Jun 30, 2021

Gone Fishing

Ok, so maybe I'm not full on fishing this week, but if I get a chance you know where I will be - out on the water with my fishing pole...actually the heat is so high this week that maybe I will just take a floaty and leave the pole home. Cider Chat will return with another mini episode on July 7th.

Find out...

Jun 16, 2021

Getting Cider into the Spotlight

This episode is Part 4 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed "Who is Cider's Audience?" and "Who would you like the Audience to be?". In Part 2 we delved into Strategy for marketing cider. In Part 3 we we hear...

Jun 9, 2021

Tempted by Cider

This episode is Part 3 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed "Who is Cider's Audience?" and "Who would you like the Audience to be?". In Part 2 we delved into Strategy for marketing cider. And in this episode we hear what both...

Jun 2, 2021

Listen to Part 1 of this 4-part series by going to episode 274: Cider's Audience.

Brand Strategy for Cider

Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place.

The key is to have a strategy before you hang the "open...